HOME
OF
SLOW LIVING
Client: Home of Slow Living
Location: Xi'an, Shannxi, China
Established: 2022

Home of Slow Living (慢道之家) is an organic food brand specializing in rice and edible oils, with branding designed to complement its physical store experience. The main logo was carefully selected from over 50 design variations, ensuring it aligns with the brand’s pure and additive-free philosophy. A combination of sans-serif English and Chinese typography reinforces the clean, minimalist aesthetic. The earth-tone color palette reflects the brand’s commitment to natural, organic, and unprocessed food. This branding project creates a harmonious, nature-inspired identity that resonates with health-conscious consumers and reinforces Slow Living’s dedication to purity and sustainability.

* more work :)
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