Museum Merch Design
Client: Shaanxi History Museum
Location: Xi'an, Shannxi, China
Established: 2022
Location: Xi'an, Shannxi, China
Established: 2022
For the Jade Collection merch design at Shaanxi History Museum, I combined graphic design and graffiti-inspired techniques to reinterpret the shapes of ancient jade artefacts into modern, bold, and playful patterns.
These designs were applied to popular merchandise such as tote bags, phone cases, and keychains, moving away from the traditional perception of museum merch as outdated and unappealing. This project aimed to refresh the museum’s branding, making cultural products more engaging and desirable for contemporary audiences.
