fafa
Client: Xiangyuan Huahai
Location: Xiangyuan, Shanxi, China
Established: 2023
Location: Xiangyuan, Shanxi, China
Established: 2023
Developed for a local government flower resort, Fafa is an 8-year-old florist designed as the brand's main character. I crafted her backstory, family characters, multiple outfits, and diverse facial expressions for versatile content use. The project also extended to shop designs for a juice shop and dessert shop under the Fafa branding, creating a cohesive and charming visual identity. 🌸
Through store design and brand development, the fafa character is utilized and extended, visually showcasing the IP through elements such as check-in maps, graphic displays, DIY fafa's activities, menus, feature walls, exterior storefronts, and interior space design. This enhances visitors' impression of fafa's branding and strengthens the brand effect. By capturing contemporary youth trends, the store is designed to become a popular check-in spot for fafa while also creating synergy with the surrounding park.
